Megatrends

Urbanisation

• Population shift to the Helsinki Metropolitan Area is continuing.
• Regional separation in Finland is strengthening.
• The risk of segregation between residential areas in cities is increasing.

• Demand is rising in the largest growth centres.
• The development volume will remain high.
• Number of municipalities with business locations will be cut to 30 by 2018.

Smaller family sizes

• There are more households with one or two people.
• The number of the elderly is rising.
• Easier labour mobility.
• Need for the sense of community and for sharing economy is increasing.

• In line with the changes in demand, design must aim at smaller floor area and more efficient use of space.
• The service business will be developed further.
• More diverse shared use opportunities.

Digitalisation

• The willingness to use electronic services is increasing.
• The Internet of Things (IoT) is transforming housing solutions.
• Telecommuting is increasing.

• Electronic services will be increased.
• The requirements of digital solutions will be taken into account in design and service development.
• Working at home will be facilitated.

Internationali-sation

• A large share of growth in the Helsinki Metropolitan Area is due to immigration.
• It is increasingly common for Finns to work in international positions.
• The use of the English language is increasing.

• Customer service will be provided in many languages. The use of the English language will become a more everyday phenomenon.
• Finding an apartment abroad will be facilitated.

Experiences

• Individuality is being emphasised.
• Homing, interior decoration, details and efficiency are emphasised.
• Kitchens are becoming smaller and integrated with other spaces, and people are spending more time outside their homes, in restaurants and cafés, for instance.

• Innovative housing solutions and services will be developed.
• Common areas in properties will develop and become more versatile.